Kassandra LopezTips for Creating Engaging Social Media ContentSocial media has become an essential tool for businesses to reach and engage with their target audience. However, with the increasing…Feb 23, 2023Feb 23, 2023
Kassandra LopezThe benefits of using influencer marketing in social media campaignsIn recent years, influencer marketing has become an increasingly popular strategy for businesses looking to expand their reach on social…Feb 23, 2023Feb 23, 2023
Kassandra LopezUnderstanding the Algorithms of Different Social Media PlatformsHave you ever wondered why some of your social media posts get more engagement than others? It’s not just luck — it’s all about the…Feb 23, 2023Feb 23, 2023
Kassandra LopezHow to Create a Successful Social Media StrategyAre you tired of feeling like your social media efforts are just not cutting it? Do you want to create a successful social media strategy…Feb 23, 2023Feb 23, 2023
Kassandra LopezSocial Identity & Mood Management: Relevance to Entertainment MarketingMaking my Grad School education work for me.Nov 27, 2020Nov 27, 2020
Kassandra LopezFacebook’s 2018 Apology Campaign ExaminedOh, the things we learn to do when managing social media!Nov 17, 2020Nov 17, 2020
Kassandra LopezChoose your Crisis Communications Fighter!Facebook or Disney? I’ll take the mouse.Nov 17, 2020Nov 17, 2020
Kassandra LopezHow my local U.S. News Station, compares to a night of watching the BBC News broadcastBy Kassandra Lopez, Global Strategic Communications graduate student at the University of FloridaNov 4, 2020Nov 4, 2020
Kassandra LopezIs Technology Shifting Our Values?By Kassandra Lopez, Global Strategic Communications graduate student at the University of FloridaOct 26, 2020Oct 26, 2020
Kassandra LopezMiami Newscast Offers Conflicting Praise Towards the Ease of Covid-19 restrictionsBy Kassandra Lopez, Global Strategic Communications graduate student at the University of FloridaOct 13, 2020Oct 13, 2020