Making my Grad School education work for me.

By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

Image can be here.

Due to the various readings in my Grad school courses, a newfound self-awareness, I am aware there is arguable evidence for how social identity and mood management theories influence…


Oh, the things we learn to do when managing social media!

By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

I came about a very through article recently, that examined more in depth the 2018 Facebook scandal. This article, “Public Penitence: Facebook and the Performance of…


Facebook or Disney? I’ll take the mouse.

Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

Facebook made very poor decisions in addressing their 2018 scandal. This situation was when a huge data breach of their platform was exposed. Facebook’s first mistake was taking so long to…


By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

How my local U.S. News Station, compares to a night of watching the BBC News broadcast.

Disclaimer: it is BAD.

Video can be found here.

As a fun tool to gauge the perspective of my local news…


By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

I mean, sure, but what else is new?

Image can be found here.

When reflecting on Marshall McLuhan Technological Determinism, “the theory that a society’s technology determines its cultural values, social structure, and history. According to the theory, social progress follows an…


By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

Ah, Miami. Miami-Dade County. The 305. Birthplace of Pitbull, North Cuba as many would affectionately call it, and a Coronavirus hotspot like no other. My love of my hometown is often shadowed by my embarrassment of it…


For me, its Apple News alerts.

By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

Image can be found he

It seems like social media and word of mouth are the main options for my generation. As consumers, we have more options for media consumption than ever before. It is only…


By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

As a working communications professional, understanding how people digest the information I send to them is crucial. The crafting of the message itself is key and components such as the credibility, research, and persuasive nature of the…


By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida

The judgmental glare of my generation(s).

The title of this article seems a bit odd, but allow me to put it into perspective. At 23 years old, whether I am a Millennial or Gen-z-er is up for interpretation. It’s rather interesting, I still…

Kassandra Lopez

First-gen Cuban and Argentine. Full-time Marketer. BA in Humanities/Cultural Traditions, Art History + Anthro. MA in Global Communications + Social Media

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