Kassandra LopezTips for Creating Engaging Social Media ContentSocial media has become an essential tool for businesses to reach and engage with their target audience. However, with the increasing…2 min read·Feb 23, 2023----
Kassandra LopezThe benefits of using influencer marketing in social media campaignsIn recent years, influencer marketing has become an increasingly popular strategy for businesses looking to expand their reach on social…2 min read·Feb 23, 2023----
Kassandra LopezUnderstanding the Algorithms of Different Social Media PlatformsHave you ever wondered why some of your social media posts get more engagement than others? It’s not just luck — it’s all about the…2 min read·Feb 23, 2023----
Kassandra LopezHow to Create a Successful Social Media StrategyAre you tired of feeling like your social media efforts are just not cutting it? Do you want to create a successful social media strategy…2 min read·Feb 23, 2023----
Kassandra LopezSocial Identity & Mood Management: Relevance to Entertainment MarketingMaking my Grad School education work for me.3 min read·Nov 27, 2020----
Kassandra LopezFacebook’s 2018 Apology Campaign ExaminedOh, the things we learn to do when managing social media!4 min read·Nov 17, 2020----
Kassandra LopezChoose your Crisis Communications Fighter!Facebook or Disney? I’ll take the mouse.3 min read·Nov 17, 2020----
Kassandra LopezHow my local U.S. News Station, compares to a night of watching the BBC News broadcastBy Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida2 min read·Nov 4, 2020----
Kassandra LopezIs Technology Shifting Our Values?By Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida3 min read·Oct 26, 2020----
Kassandra LopezMiami Newscast Offers Conflicting Praise Towards the Ease of Covid-19 restrictionsBy Kassandra Lopez, Global Strategic Communications graduate student at the University of Florida3 min read·Oct 13, 2020----
